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Financial crisis, many domestic sporting goods Jordan basketball shoes  companies a significant pullback, waiting for the "winter" as soon as possible in the past. For Pick, the financial crisis has meant an opportunity to catch up. "We judge financial crisis is an opportunity for us, we also added the first half of 3000 employees, more than 2,000 people had expected an increase of 1,000 people also", Zhi-Hua Xu said, "it now appears that policy is correct , now there are recruitment difficulties, the Peak there is no such problem. "Zhi-Hua Xu, said, listing Pick shoulder behalf of the Chinese sporting goods company Cheap dunks  in the world a place of responsibility in the field. Expected in a few years, China will have a number of enterprises with annual sales of 10 billion into the list as the world's leading sporting goods company, and Peak will make unremitting efforts to this end. "Our future mission in the world, people around the world more choice to more consumers more choices," Zhi-Hua Xu said, "Our strategic focus in the second and third tier cities, but we are also in Beijing, Shanghai and other big cities more and more stores Wholesale women shoes  open in the next 5 years, our goal is to reach 5 billion in annual sales. "

However, the business should be on the Internet, has just opened a B2C site, Womens shoes or to register a business into the Taobao simple, enterprises first need is a sense of innovation, determination and strategic vision of the B2C concept. Enterprise network where the end consumer sales? Store the next network sales system in the enterprise to occupy what position? Network is the main store or on line sales channels to add? How long you want it to do what market share?Wholesale nike shoes  These issues need serious consideration enterprises. Zai enterprise network stores have a clear strategic positioning, you'll need to establish dedicated operations team to implement the corresponding network marketing plan, understanding e-commerce operation of professionals is essential, preferably based on the core team to establish Du Li e-commerce sector. Finally the logistics, financial and service problems, the rapid process of e-commerce operation, calling for corporations to have an independent distribution system, financial system and after-sales service system to adapt to the rapid updating and development of the Internet must not become "Ultraman" (OUT MAN). E-commerce is a new business model, however, Li Ning's way different from other e-commerce apparel industry, it is taking the road of outsourcing network channels. Hope that this innovation in the way of the Li Ning farther good, I hope this model can give some of the plight of garment enterprises in some inspiration, Nike dunk sb shoes pick up in the winter sunshine and temperature

While the industry generally agreed that ANTA's out of high premium,Cheap nike dunk sb shoes  it is estimated that about 6 million four-year strategy are sufficient to guarantee a total investment of Anta again from Jinjiang many sports brands stand out, together with Li Ning, the two multinational giants to compete among The first camp. ANTA's 2009 earnings also show that full-year turnover up 27% to 5.87 billion yuan, gross margins rose from 2.1 to 42.1%; net profit surge 39.8% year on year, up 1.2509 billion yuan. Correspondingly, even though the "second group" because the listing of several companies to obtain a relatively strong capital strength, operational management, corporate governance and improve the structure, but subject to the "first group" almost totally dominated by the major domestic sports marketing resources constraints, the "second group" the future development and growth of the brand building of the road more difficult too large. As in the past only increasing the number of shop you can obtain the rapid growth of the "extensive" approach may be quite some time, marginal returns. "China's sporting goods market, except for a few brands, Wholesale dunks most brands are not brand equity at all, it is very dangerous." Zhang Zhiyong, Li Ning's CEO told the "China Business" reporter, "The reason is that, in such a developing market consumer immature, price, distribution will bring business, but these are not core competencies in this industry, only those with a stable of brand equity for your business is sustainable. We really invested in this area are more . "As said Zhang Zhiyong, Li Ning brand investment mainly table tennis, badminton, shooting, diving and gymnastics five Olympic gold medals the national team sponsor. Whether people of high attention, or the Olympic Games team that won the gold medal five more than the Chinese delegation for more than 50% of the rate, as a sponsor of the Li Ning brand companies have adequate exposure. "In my personal understanding of the competition in terms of, and now the competition is divided into two categories. If the threshold from the industry for competition in the industry threshold is very low, to clothing, shoemaking there are a large number of companies can squeeze in. ; But if you want to do a unique personality orientation, as well as the nature and assets owned sports brand, it is not so easy, the competition went to another point of view, Dunk sb I personally see it as the final barriers to competition. " ZHANG Zhi-yong said.