While the industry generally agreed that ANTA's out of high premium,Cheap nike dunk sb shoes it is estimated that about 6 million four-year strategy are sufficient to guarantee a total investment of Anta again from Jinjiang many sports brands stand out, together with Li Ning, the two multinational giants to compete among The first camp. ANTA's 2009 earnings also show that full-year turnover up 27% to 5.87 billion yuan, gross margins rose from 2.1 to 42.1%; net profit surge 39.8% year on year, up 1.2509 billion yuan. Correspondingly, even though the "second group" because the listing of several companies to obtain a relatively strong capital strength, operational management, corporate governance and improve the structure, but subject to the "first group" almost totally dominated by the major domestic sports marketing resources constraints, the "second group" the future development and growth of the brand building of the road more difficult too large. As in the past only increasing the number of shop you can obtain the rapid growth of the "extensive" approach may be quite some time, marginal returns. "China's sporting goods market, except for a few brands, Wholesale dunks most brands are not brand equity at all, it is very dangerous." Zhang Zhiyong, Li Ning's CEO told the "China Business" reporter, "The reason is that, in such a developing market consumer immature, price, distribution will bring business, but these are not core competencies in this industry, only those with a stable of brand equity for your business is sustainable. We really invested in this area are more . "As said Zhang Zhiyong, Li Ning brand investment mainly table tennis, badminton, shooting, diving and gymnastics five Olympic gold medals the national team sponsor. Whether people of high attention, or the Olympic Games team that won the gold medal five more than the Chinese delegation for more than 50% of the rate, as a sponsor of the Li Ning brand companies have adequate exposure. "In my personal understanding of the competition in terms of, and now the competition is divided into two categories. If the threshold from the industry for competition in the industry threshold is very low, to clothing, shoemaking there are a large number of companies can squeeze in. ; But if you want to do a unique personality orientation, as well as the nature and assets owned sports brand, it is not so easy, the competition went to another point of view, Dunk sb I personally see it as the final barriers to competition. " ZHANG Zhi-yong said.
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